I am so happy to introduce you to one of my favorite online friends, Jason Fonceca, albeit not necessarily under these circumstances (you’ll see why below). He has written an eloquent and inspiring post that has so many life lessons intertwined that I’m gonna have to just let you read it for yourself. 😉

Let me tell you too that this is a man who is a pure genius. I mean, I can’t even fathom how much intelligence this dude has. He is greatly supportive, gives it to you REAL and RAW, one of the most uncommon dudes I know, and I vouch for his coaching skills as I’ve been one of his clients! So now check out his story…

hand drawn purple line 

Jason "J-Ryze" Fonceca HeadshotOnce upon a time there was a hero.

But no one knew he was a hero.

In fact, even he didn’t know he was a hero.

Because even though he poured his heart into everything he did, and even though he followed his gut and aligned with his purpose, year after year, and even though he’d built an insanely powerful brand and online presence…

… even though he felt deep down that he’d done ‘everything right’ …

Where did it lead him?

It led him to:

  • multiple ‘bouts of homelessness
  • false arrest/jail
  • betrayal, abandoned by friends
  • misunderstood & distant from family
  • 8 failed businesses
  • 8 failed LTRs
  • and most recently the theft of his entire life’s work
  • (no, there was no backup either).

For 8 years he’d been helping, caring, uplifting people, and building his business.

He called himself a success-coach, and he had the testimonials to back it up.

And here he was…

It felt like life, or nature, or god was against him or something!

So he sat in a McDonald’s with his last few coins, shelter-less, with no one he felt comfortable turning to for help.

And after 8 years of hard knocks, he started walking slowly towards a government shelter.

When he arrived at the shelter, they told him “all the male facilities are full” and “you can try waiting for hours in the cold on the off chance you can get one of the night-beds.”

He buried his head in his hands and rubbed his temples.

He was famous for being positive and happy, and he still was, even in his pain and despair. Just not in the way most people are used to.

He thought about what to do.

He could wait around in some line for a bed that’s not guaranteed, surrounded by people who were likely to steal from him, or he could take the last of his funds, find an internet café, and keep his coaching appointment he had with Ben in Virginia.

He chose the second option.

And that’s how on the day when his life’s work was stolen, Jason ‘J-Ryze” Fonceca laughed, and chose to uplift someone else.


Well… everyone has natural gifts, things they’re good at.

Some people, like Christina Aguilera, are born singers. Some like Albert Einstein, are born thinkers.

Our hero, with an IQ of 174 (or 184, he could never remember), was labeled a genius by society. And his hyper-intelligence helped him help others.

He had a quick clarity, deep insight, and wise understanding that he could apply to anyone’s life or situation, and instantly help the ryze beyond it.

He also had a deep compassion, love, and emotional sensitivity, so he was able to accept and not judge whoever he was dealing with, a rarity in our snap-judgment world of assumptions.

And most people who knew about these gifts, realized the preciousness and rareness of them. They paid him well.

But he helped them so well, and not everyone was comfortable telling people they spoke with a life coach, so that they did not need to return to him for months, and eventually life dried up his stream of clients.

So, in the downtimes, what did he do?

What any hero would do, he took steps to build something.

He created new products and services to help people, at different price points.

He created The Ryze Jumpstart. He partnered with a copywriter to improve his coaching services sales page. He put together a primer to help chicks rock their relationships better. He created two incredibly high value, free offerings:

“So What The F***s A Happy Life, Anyway?” (a series of 5 giant info-graphics teaching you the real difference between negative & ‘not positive’.)

“Fresh Views On Taboos” (a series of 3 passionate videos giving you a new outlook on money, sex, and fame.)

And that’s just tip of the iceberg. He wrote 100s of blog posts and comments, was interviewed by many, and coached 10s of clients… while spending 6 months – literally – on the streets.

He did all of the above while sleeping in a park – or not sleeping at all – and living on peppermint tea & McDonald’s muffins.

Sometimes he was able to splurge on raw organic honey, almond butter, or raw cacao.

All he had was his laptop, a change of clothes, and tea tree oil.

Eventually he invested in clothes for winter and saved up for a cell phone, and things looked like they were improving.

And then, after half a year of living well on the street alone, his laptop was stolen.

His life’s work had been taken from him.

He’d tried over and over to build something.

And over and over it’d been smashed by life.

And there doesn’t seem to be a real rainbow waiting, no light at the end of the tunnel.

Everything’s uncertain.

I know, because the hero in the story above… is me.

And I’m writing this to you from an internet café, laptop-less, and in the darkest situation that all entrepreneurs face.

And I have no idea what’s gonna happen, I just know I’m being real, being raw, and doing my best to help humanity.

Maybe I’m supposed to be a martyr, going down in flames.

Maybe I’ll ryze out of all this, like all the success stories I study.

But I know one thing, life’s a mystery, and all the ‘advice’ people have given amounts to nothing when you have to go through a ‘dark time’.

There is no “preventing” dark times.

There’s no “avoiding pain” in life.

No matter if you’re a genius, a kind person, or anything else.

There’s no sugar-coating things, and no point in lying to ourselves or anyone else.

Your quirks, your pains, your flaws, your failures are the backbone of your story. They’re your super-powers. They will move people to support you. They’ll rally other heroes and helpers and supporters to you.

And I’m not just speaking from all the biographies I’ve researched of successful people, who went through their dark times and shared their stories – I’m speaking from experience.

Because after months of inconsistent income, I feel saved.

Money has been coming in regularly.

And it’s all thanks to the “other heroes” I spoke about.

Those “other heroes”, the one’s that can help me live, thrive, and be seen…

…are YOU.

You’re the hero too.

Since I shared this story, I’ve received more face-time, exposure, help, donations, investment, etc. than I ever have.

  • James Holland – put together a really generous fundraiser, that’s win-win for everyone. You get The 30-Day Comeback (with exclusive Ryze content), and Ryze gets 100% of the proceeds. It’s been doing very well, and I’m touched.
  • Sonia Winland – started her own Ryze Fund at logallot.com, and she wrote a post promoting James’ as well.
  • Adam Potts, Martin Lotsberg, Danny Iny, Benjamin Jenks, David Hurley, Jennifer Price, & Sonia Winland, Carolyn Mohr, Ashvini Saxena, Lauren – all made donations!
  • Rachelle Webb, Sophie Lizard, and Ozzy Smith all hired me. :)
  • Drew, Amanda, Joy, Brett, and many clients offered me a place to stay.
  • And 13 of you have bought The 30-Day Comeback! There’s more! Lauryn Doll, Tommy Walker, and many more of you tweeted and shared The Ryze Fundraising page on twitter and facebook.

I’m touched by…

And grateful to…

…heroes like you.

Is there a moral to this story?

Not exactly.

What there is, is a lot of drama, a lot of intensity, a lot of experience, and a lot of ‘realness’.

I’m trusting you, and leaving it up to you, to decide what this all means in your entrepreneurial journey.

  • Does it mean Jason is a fraud, and foolishly ignoring help, and unprepared for life?
  • Does it mean we can all share our awesomeness, even without tools or basic comforts?
  • Does it mean that embracing the dark times and leveraging them is true power?

Or something else entirely?

I’d love to hear what you take from my story in the comments, and if you want to help me, and help the world benefit from what I offer, I’d really, greatly, massively appreciate it.

How can you help?

Thank you so much, I trust you enjoyed my story as much as I’ve enjoyed living it ;)

Jason “J-Ryze” Fonceca is a positive badass, shedding light on taboo topics to help game-changers ryze past plateaus. He’s been featured on LauraRoeder.com, FirepoleMarketing.com, and Technorati.com and you can follow him at @ryzeonline.


Over to you…

Of course I’ve already done what I needed to do to support my friend. As he mentioned above, there are many ways to support if you are so inclined. I urge you to think about this situation further and put yourself in his shoes.

What would you do? And as Sonia Winland has asked, would you give up if you lost everything??? Would love to hear your thoughts!

Wassuper, it’s yo girl, Kesha and I believe we should Be the Fruit Loop in a world full of Cheerios because life is more interesting when you dare to be different and challenge what’s “normal!” I am wildly passionate about helping highly driven women pursue fantabulous relationships, juicytastic careers/bizzes, and authentically inspired lives.

Uncommon Stories: Who Robs A Homeless Success Coach?

Must Reads:

Tagged on:                     
  • Kesha, thanks so much for the opportunity to share with you and your audience 🙂 I deeply appreciate it.

  • Wowzers, what a powerful story! Thank you for sharing this, Kesha. I am pretty much speechless. Jason is a MAJOR bad ass and inspiration. And, his story reminds me of a Martha Beck quote I read today: “Your “rhinoceros” is anything that so fulfills your life’s real purpose
    that if someone told you, “It’s right outside—but watch out, it could
    kill you!,” you’d run straight out through the screen door without
    even opening it. Barefoot.”

    Jason, this is all happening for a reason! You are living your purpose and doing your thang, and many times it’s when we’re right on purpose that things “fall apart” so that we can then see the gift. I’m certain you know that, but just to put it out there. How beautiful to see all of these amazing people rallying behind you! They believe in you and your badassery. I salute you!

    • Thank you sooooooooo much, Eyenie.

      This really means a lot.

      The funny thing is, I feel a strange sense of peace.

      I know that I have done anything and everything a human being can be asked to do — and it led me here.

      I brought all the love and passion I know how to bring, and it brought me here.

      I feel like a metaphorical Aron Ralston (http://en.wikipedia.org/wiki/Aron_Ralston), accepting birth, death, life, and everything.

      It means a LOT to me when someone I’ve not met feels moved enough to speak up, especially positively, without judgment.

      As for being badass, yes, I am and it’s confirmed and reflected from the praise and backup of others, but honestly… I wouldn’t mind a break.

      When every decision is do I choose to Eat today, or Sleep today, the decisions and badass moves start to get kinda… overdone.


      Basically, I could use some comfort and luxury – maybe forever! lol.

      Thanks again, miss!

  • J-Ryze (may I call you J-Ryze?! i dig it!) Thank you for your lovely response… I can’t offer anything you haven’t heard before, and I don’t want to risk sounding trite (who likes sounding trite??), so I will just say this: keep on keeping on, and know that I am rootin’ tootin’ for you along with your other pals, and will send you blessings daily for you to get the tranquil and abundant life you deserve. I’m not sure what the plan or purpose is, but it’s there, and I can’t wait for your big reveal! I wish you the very best, and truly ask the Universe to give you a generous ROI for all your time, energy, drive, optimism, heart and cleverness!

    Hugs, high fives and glitter,

    • I couldn’t have said it better if I tried Eyenie 😉

    • Ahhhh, music to my ears, or eyes, Eyenie 🙂

      Thank you so much.

      I’ve had some trite advice, but not as much as one might think. I hang in pretty good crowds 😀

      And figuring out the purpose of situations is a really interesting thing.

      You’re right, all will be revealed, lol.

      (and I love glitter-chicks :D)

      Thanks again, there’s lots of other angles to this story floating around the net. Maybe I should gather them in one place…

      P.S. I’m honored to be called J-Ryze 🙂

  • Love this story Kesha and Jason, thanks for sharing it. I was just thinking about experiences like this the other day. When you are on top of the world it is so easy to judge others and say they should do, think, live and react in certain ways. The problem is, you have no idea what it’s like to walk a mile in another person’s shoes. (That is a old and worn out saying, probably because it’s so true . . .) And until you do, you aren’t qualified to say squat about what that person should or shouldn’t do to improve their situation. It seems that the lower you go, the higher you are able to rise. Jason I think what you are enduring now will enable you to reach so many more people and really help them because you don’t just have compassion for them, you WERE them. At least that’s how its worked in my life. I have no question that you will rise up out of this. Your history proves it. Looking forward to following your journey.

    • Aaahhhhhhhh – thank you so much, Jennifer!

      This is the greatest!

      I really appreciate it.

      I’ve been blessed in so many ways since I wrote it, and it just keeps growing. I love what you’ve said, and I’m really grateful for the encouragement.

      Hopefully you get this response, because I want you to know it made a difference!


Join the Escape Mob + Get The Escape Normal Credo


Get on the list with your fellow Escape Mob'ers and grab your copy of the Escape Normal Credo PLUS you'll be automatically entered in the monthly drawing for cool freebies just to show my appreciation of you being a part of the crew so come on aboard!