One thing about summer is that it gets people out and about from the comfort of their homes, enjoy summer vacations, drives to the beach, and riding up and down the strip (whichever’s the main street in your local area) to show off, which means that more people are gonna be out on the road driving…with smartphone in hand and doing stuff they shouldn’t be doing like texting, taking pics and vids, and who knows what else!
I’m guilty of it. I won’t lie. I’ve sent a message or two while driving. But lately, I’ve really considered the ramifications of doing so and decided to give it up (I have my headset for calls and that’s all I need; I can wait until I’m stopped to do everything else).
So you remember the “It Can Wait” campaign from AT&T that was launched back in 2010 right?
Well, their latest survey found that many drivers are doing a whole lot more than texting behind the wheel. From more than 2,000 drivers, a staggering 7-in-10 people engage in smartphone activities while driving.
“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
I know people who can’t walk and chew gum let alone try to do stuff on their phones while driving!
Here’s what people are doing:
- Text (61%)
- Email (33%)
- Surf the net (28%)
- Facebook (27%)
- Snap a selfie/photo (17%)
- Twitter (14%)
- Instagram (14%)
- Shoot a video (12%)
- Snapchat (11%)
- Video chat (10%)
Other unsettling findings include:
- 30% of people who post to Twitter while driving do it “all the time.”
- 22% who access social networks while driving cite addiction as a reason.
- Of those who shoot videos behind the wheel, 27% think they can do it safely while driving.
So what’s with the public service announcement, Kesha?
I hear you asking me this question.
Well, it’s like this. Because I value not just my life but the lives of others, I want to share in this message of “It Can Wait” to help more people understand the consequences of their choices.
Too many times when I’ve seen people make mistakes on the road (swerving, almost hitting somebody, running lights) it was because their phone was in their face and eyes not on the road.
I had a close call myself and decided at that moment when I almost ran into the car in front of me that MY LIFE MATTERED and thought, “what would my boo boos do without me,” all because I decided to send a non-important tweet or take a pic while driving to put on Instagram to folks I barely know.
It only takes 1 split second of distracted driving to hurt yourself or someone else for realz y’all.
Keep Your Eyes on the Road, not on Your Phone – AT&T It Can Wait Video
YouTube link for RSS and email subscribers: https://youtu.be/zObH6BKeTnE
What Users Are Doing Behind the Wheel (Infographic)
Over to you…
Please take heed and share this with your friends and help spread the word to keep your #EyesOnTheRoad because no photo, email, post, or tweet is worth a life. #ItCanWait
Visit ItCanWait.com to learn more.