Dove be killing it yo! I love their videos and ad campaigns that focus on their overall mission and not necessarily just their products. I have to say I’m proud to be a Dove product user!
See what they did there? Not only have they created brand loyalty for me but they’ve also made me feel good about their company overall from watching their ads and videos. That’s how you do marketing right! 🙂
By the way, do you remember the Real Beauty Sketches video campaign Dove created back in 2013? That was another good one because it was a social experiment that explored the disconnect between how we see ourselves and how others see us. It was very eye opening!
If you haven’t seen it, here’s that video (must watch!).
Anyhoos, this new video campaign, lovingly called #ChooseBeautiful, is very interesting, thought provoking, and eye opening as well.
Imagine walking towards a familiar building, maybe your work place or favorite grocery store, and see 2 entrances – one marked Beautiful and the other marked Average.
Which door do you walk through?
Your answer gives you a clue into how you view yourself.
One of the reasons I like this campaign is because it forces you to make a choice and evaluate how you feel about that choice.
Interesting note: According to a study conducted by Dove, 96% of women said they wouldn’t choose the word “beautiful” to describe themselves, but about 80 percent said there is something beautiful about them.
Dove’s #ChooseBeautiful | Watch women all over the world make a choice
YouTube link for email and RSS subscribers: https://youtu.be/7DdM-4siaQw
The problem with the word “Beautiful”
One woman said, “Beautiful to me…it’s too far away out of reach. I chose average.”
See, with so many crazy and mixed messages in our society about what beauty is, what we should look like, how we should act, and so on, it’s no wonder a majority of women don’t identify themselves with the word beautiful.
Beauty is mostly defined as: the quality of being physically attractive.
In this plain definition, it’s all about a physical appearance and with that I can understand why many women don’t believe they’re beautiful. They don’t look like the faces of beauty in magazines and on TV.
But another definition which I like more is: the qualities in a person or a thing that give pleasure to the senses or pleasurably exalts the mind or spirit.
Nooooowwww, we’re on to something! This definition differentiates the word beauty from “pretty” or “attractive.”
Beauty to me describes the soul of a woman, her essence, how she makes others feel, her laughter, her playfulness, her drive and ambition. What she embodies on the inside resonates outward and shines brightly on the world around her.
THAT is my version of what beauty is and I choose it every day! 🙂
Over to you…
I, like Dove, encourage you to embrace your beauty and choose it daily. Not only will you start to believe it and own it but you’ll also shine your beautiful light upon others. Somebody is waiting on you to do so!
What do you choose and why?